House of Dereon: Beyoncé First Disregarded Clothing Company

Beyonce has established herself as a vocal, and fashion powerhouse.

However many people are unaware of her first attempt to launch her clothing line. The athleisure brand was first introduced in 2006 by Beyoncé and her mom Tina Knowles but It was a colossal failure.

Long before Ivy Park came along to blow it out of the water, the House of Dereon had its own share of problems.

What was House of Dereon?

The fashion label set out with the intention of paying tribute to three generations of women.

The singer’s mother Tina Knowles, herself, and Beyoncé’s grandmother Agnez Dereon were each symbolized by the words in the slogan “Couture.Kick.Soul.”

Beyoncé’s mother Tina would design and sew Destiny’s Child’s outfits when she was a part of the group, especially in the beginning when they lacked cash or access to stylish clothing.

Destiny’s Child was well-known for their unique sense of style in addition to their obvious talent.

They all wore clothing or accessories that were the same style, color, or pattern, although each member’s distinctiveness gave the group its distinct flavors.





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